
Erica Wheeler
Trainer,Speaker, Songwriter, Creative Mentor and Sense of Place Advocate.
Erica Wheeler is an interpretive trainer, TEDx speaker, award-winning singer-songwriter and creative mentor. She works with communities, organizations and individuals across North America and helps parks, museums, and heritage sites. She has worked extensively with the National Park Service providing her Sense of Place and the Art of Interpretation Training to help staff deepen their storytelling skills, strengthen visitor engagement, and elevate their interpretive practice
As a keynote speaker, Erica explores themes of tourism, storytelling, sense of place, and stewardship. She has keynoted at several of the Governor’s Conference on Tourism as well as at national events. As a songwriter, she has released six critically acclaimed recordings.Her music has charted in the Billboard’s Gavin Americana Top Ten, and she’s been featured on NPR’s All Things Considered, Yankee Magazine and more. She also leads writing workshops and retreats centered around her core framework: using a sense of place as the gateway to creativity, curiosity, belonging, and identity.
Her work is dedicated to helping people uncover personal stories of connection to places, to enrich their lives and increase caring in ways that help people and places thrive.
To learn about working with Erica, Start Here →
Interpretive Training
PROFESSIONAL DEVELOPMENT
Creative Writing
CLASSES, RETREATS & MENTORING
Community Events
PROGRAMS, KEYNOTES & EVENTS
More about my journey to this work...
From aspiring wildlife biologist to touring songwriter.
I entered Hampshire College (Amherst, MA) to become a wildlife field biologist. It was there I first saw how story—especially a personal story, could move people to care in ways facts alone could not. I went on to became a touring singer-songwriter, writing songs rooted in a deep sense of place.
As I traveled, I often fell in love with landscapes, only to return later and find them changed or gone. I started to wonder if people noticed. And if they cared. I believed they did, and do. I began teaching workshops to evoke stories about place connections. The process I share grew from my own creative process for writing songs. These workshops began what would become my sense of place and story framework, which is still at the heart of the programs I offer today.
From conservation advocate to interpretive trainer.
I released my “Good Summer Rain” in partnership with the Trust for Public Land, and around that time gave a keynote for National Association for Interpretation, which began my career working with interpreters.
Now, almost 15 years later, I’ve worked with museums, parks, historic sites, and communities across North America—helping individuals and teams design experiences that awaken connection and inspire stewardship through the power of story.
Core philosophy
Personal stories of connection to places inspires caring about places.
And today we need more people caring about more places.

“I used to DREAD the outline process. I would be stuck in the muck for days. Erica has given me the boots I need for this terrain! I will definitely use the tools/techniques and am inspired to create great visitor experiences. Thank you for the gift of this outstanding training.”
Sitka NHP, AK
A little more…
❊ I don’t have a favorite National Park (people always ask!) After training at 45 sites to date, I do love them all. From Hawaiʻi Volcanoes to Independence Hall— each one is unique in its stories, landscapes, and significance. Learning the history and nature of these places brings such deep joy.
❊ I do have a few favorite things: small towns, agricultural fairs, Froggy Bottom Guitars, soaking in natural hot springs in the western mountains, museums, historic sites, and hiking. Old cabins and spending the night in wild places where wolves, bears, and buffalo still roam.
❊ I am based in the hills of western Massachusetts and live with my partner in a 125-year-old house beside a rushing stream, surrounded by forests, dairy, and maple sugar farms.
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❊ I grew up in the Maryland suburbs of Washington, D.C. My Dad was a journalist, and my mom was a cellist who ran a Scandinavian and American gift store one block from the White House. I’m the youngest of four.
❊ During high school, I completed a 30-day biology expedition with NOLS (National Outdoor Leadership School). The next summer I received a National Science Foundation Scholarship to live in Colorado and do field research. My project was on marmots and pikas, and I got to live in a cabin on a mountain ridge all by myself.
❊ While touring in support of my recordings, I’ve had the honor of opening shows for many of my favorite songwriters from Shawn Colvin, Indigo Girls to
Ferron. I’ve performed at some of my favorite festivals, from the Telluride Bluegrass Festival to the Winnipeg Folk Festival.