“Her keynote was just the dose of inspiration we needed.”
— Chief of Interpretation, Arkansas State Parks and Tourism

Inspire Your Attendees

More than a PowerPoint presentation or talk, Erica’s keynotes are an unforgettable journey across the American landscape through story, song, humor and conversation.

Her customized program will evoke a sense of place, no matter where you are, and illuminate why having a sense of place matters in our lives and our communities.

Leave recharged and with fresh ideas to bring home to your life, your work and your community.

Add a *breakout session* and take home lessons of the keynote. More info below.

Wisconsin Governor's Conference on Tourism

Wisconsin Governor's Conference on Tourism

Tourism Keynote

Sense of Place,Story and Soulful Tourism

Sense of Place, Story and Soulful Tourism The top-trend reports on tourism today show that visitors are looking for unique, authentic, and meaningful experiences now more than ever. Erica’s programs will give you tools and inspiration to uncover and share what is uniquely special about your place.

Attendees leave having reawakened to their own sense of place and belonging and having discovered a new perspective regarding what a visit to your place really has to offer.

  • Rethink your assets and how your places link together.

  • Gain traction in your marketing through powerful storytelling.

  • Make a shift from destination marketing to journey marketing.

Tourism Breakout Session

Sense of Place Stories and 21st Century Visitor Engagement:

MRPA Workshop 13.jpg

Many today are asking, how can we help more people connect to places today? How can we connect diverse visitors to the layers of time and story a place holds?

Experience a simple yet powerful framework for uncovering sense of place connections and stories that honor the deep layers of time and stories place hold. Hear how other places have successfully included more integrative aspects into their visitor experiences.

Engage in conversations with peers to craft fresh ideas you can bring back to your community.

Prior Keynotes Include:

American Horticultural Society Youth and Garden Symposium
Arkansas Governor’s Conference on Tourism
Arkansas State Parks (Winter Training)
Association of National Park Rangers Rendezvous
Idaho State Parks and Recreation Conference
Maryland Land Trust Alliance  
Montana State Parks and Recreation Conference
New Mexico Governor’s Conference on Tourism
National Association for Interpretation
National Association of State Park Directors  National Park Service Founders Day
TEDx Shelburne Falls
National Religious Partnership for the Environment
Wisconsin Governor's Conference on Tourism
Wilderness 50th Celebration

“Great way to energize the whole community.”
— Attendee, Interpwoods, Acadia National Park

Stewardship Keynote

Sense of Place, Story and Stewardship

USFS Wilderness 50th Event, VT

USFS Wilderness 50th Event, VT

Using story, song and conversation, Erica takes listeners on a journey across the American landscape and the lives lived there. She shares her own stewardship journey and offers examples from her in-the-field experience working groups across the country helping people find and share their own stories connections to place.

This program helps to illuminate the diverse ways people connect to place and understand why connections are key in taking care of places for today, and the future. It will evoke your personal stories, recharge your passion for the work you do and give you fresh ideas to take back to your life and your community.

Stewardship Breakout

Sense of PlacE,Story & Stewardship


Explore a seven-step path for creating sense of place stories, delivering great programs and helping to connect diverse audiences to your place. Learn tools, practice techniques and generate fresh ideas you can apply to your site right away.

Sense of Place In-the-Field


More than a guided walk, this reflective journey will give you skills to become a "sense of place sleuth" helping you to connect personally to the nature and history of a place, no matter where you are. Come away with a sense of place and belonging that is deeply needed in the world today.

Intro Bio


Erica is a visitor experience specialist, speaker, educator and award-winning songwriter based in western Massachusetts.

She has keynoted at events from the Wisconsin Governor’s Conference on Tourism to the National Association of State Park Directors Conference.

Over the past five years Erica has also worked extensively with the National Park Service, providing her signature interpretive skills trainings at over 40 NPS sites, from Yosemite National Park to Independence Hall. Erica has also worked with other cultural and natural heritage sites across the country, including state parks and museums.

Erica has six CD’s to her credit and her music has charted in the top-ten on Billboard’s Gavin Americana chart. Her most recent CD “Good Summer Rain” was sponsored in part by the Trust for Public Land.