Develop and Deliver Outstanding Visitor Programs

Create engaging, welcoming, and impactful visitor experiences

A Sense of Place Approach to Interpretation

What if giving a great interpretive experience is about more than delivering accurate information and asking thought-provoking questions?

What if it’s also about knowing a place deeply, telling its stories with purpose and presence, and crafting programs that evoke connections and feel as meaningful to give as they are to receive.

Visitors today bring more complexity, deeper needs, and higher expectations. Sense of Place and the Art of Interpretation helps interpreters meet those challenges with presence, craft, and intention. It shows participants how to meet these challenges — with practical techniques and innovative approaches.

This training is an immersive, field-tested program that blends craft, creativity, and meaning — designed to meet participants where they are and take them further. It includes practices that hone skills, honor strengths, and foster creative solutions.

Whether you’re new to interpretation or a seasoned professional, this training will sharpen your skills and inspire new ways to connect, create, and engage.

Choose From Three Formats:

Signature Training
1-day to 3-days

Hands-on, site-specific immersive learning, onsite or online.

3-Day Signature Training — Full immersion into the Sense of Place framework for lasting transformation.

2-Day Skill Builder — Dedicated time to hone techniques and polish content.

1-Day Intensive — A focused skills jumpstart and fresh approach to program design.

6-Week Online Series –
3 hours per week

Interactive live sessions, paced to give time for ideas and techniques to take root.

Get the full 3-day
Signature Training in an online format. Each week blends instruction, reflection, and practical application.

Train with your team together
or join a cohort,

Targeted Modules
and Master Classes

Focused sessions on specific skills or themes. 90-minute to half or full-day formats, online or onsite.

Sense of Place Interpretation
Rethinking Foundations
Storytelling Craft & Techniques
Content Development
Program Arcs & Sequencing
Well--Balanced Programs

For teams wanting maxium flexibility.

Reach Out to Learn More.

Next Steps:

Request a sample agenda to see how a day, a week, or a module flows.

Schedule a call so we can see what would be a fit for your site and staff goals.

“I used to DREAD the outline process. I would be stuck in the muck for days. Erica has given me the boots I need for this terrain! I will definitely use the tools/techniques and am inspired to create great visitor experiences. Thank you for the gift of this outstanding training.”

Sitka NHP, AK

Proven Training with Lasting Impact
Each interpreter brings talent, dedication, and deep knowledge to their work. This field-tested program builds on those strengths with practical tools and fresh ideas to make every program they deliver engaging, relevant, and meaningful.

Participants receive a clear, structured curriculum refined over years of in-the-field success. Whenever possible, training content is linked to your site’s stories, people, and places to make the material relevant and easy to apply.

What Your Team Will Gain:

✓ Enhanced understanding of interpretation foundations, mission, and technique
✓ Increased confidence and communication skills tailored to their unique voice and style
✓ Practical tools and methods for designing and delivering engaging, place-based programs
✓ Improved ability to create meaningful connections between visitors and the site’s stories and landscapes
✓ A sustainable framework for continued growth and program development

Feedback:

Prior Trainings
Include:

National Park Service Sites:

Acadia NP
Adams NHP
Assateague Island NS
Bandelier NM
Big Thicket NP
Cape Cod NP
Denali National Park and Preserve
Everglades NP
Fredrick Law Olmsted NHS
Ft. Stanwix NHS
Gateway NRA
Governors Island NM
Grant-Khors NHS
Great Sands NP
Great Smokies NP
Hawai’i Volcanoes NP
John Fitzgerald Kennedy NHS
Hopewell Furnace NHS


Hot Springs NP
Independence NHP
Marsh Billings Rockefeller NH
Mesa Verde NP
National Mall and Memorial Parks
Niagara Falls National Heritage Area
Organ Pipe Cactus NM
Petrified Forest NP
Salem Maritime NHS
Saint Gaudens NHS
Sagamore Hill NHS
Saugus Iron Mill NHS
Springfield Armory NHS
White Sands NM
Women's Rights NHP
Wrangell-St. Elias National Park and Preserve
Yosemite NP

Details:

  • This training goes beyond standard interpretive techniques—it transforms how your team thinks about engaging visitors by using a sense of place-making perspective. Participants gain a new way of thinking about program design, meaningful narratives, and working as a cohesive team. Erica blends her in-the-field expertise from working with 45+ NPS sites, with her background in performing arts and creative process to provide a framework of proven tools and opportunities to rethink interpretation and storytelling.

    EACH TRAINING IS:

    • Customized for Your Site – Tailored to fit your unique needs, ensuring immediate, practical application. Erica’s fee includes site research to ensure training concepts link to site themes and stories.

    • Inclusive & Innovative – Helps to craft programs that engage visitors with different learning styles through a fresh, creative lens.

    • Skill-Based & Practical – Provides tangible tools and techniques for delivering compelling, balanced visitor experiences.

    • Grounded in the Power of Place— Each training emphasizes using stories and techniques to connect people with the unique power of your place.

    INTERPRETERS OF ALL LEVELS WILL EXPERIENCE THE BENEFITS:

    • Skill-Building for All Levels – Developing authentic, well-crafted, inclusive programs requires practice. This training provides in-depth support for interpreters at all experience levels, ensuring they can confidently share complex stories in a concise, engaging way.

    • Adaptable for Different Learning Styles – A creative, supportive approach helps interpreters identify and refine their most effective techniques while developing new skills to meet performance standards.

    • Fosters a Cohesive Team – Through participatory learning, brainstorming, and collaboration, this training strengthens team dynamics and fosters long-term professional growth.

  • I’m an experienced interpretive trainer, keynote speaker and creative mentor. With a background in the performing arts, and conservation advocacy, I’ve worked directly for over a decade with parks, museums, historic sites, land trusts, community organizations, and more. I’m also an award-winning songwriter and a keynote speaker who has delivered keynotes at Governor’s Conferences on Tourism and many national events.

    My approach to interpretation bridges creative thinking with practical tools, and a sense of place lens to inspire fresh program ideas that elevate interpreters and interpretation, and resonate with visitors, fostering meaningful connections between people and place.

  • Payment:
    I’m a registered independent contractor with the Federal Government and in the SAM system. She accepts checks, direct deposits, and credit cards (with a 3% processing fee.)

    Travel Expenses:
    The standard government rates apply for travel, meals and lodging, and can provide a detailed estimate upon request. I fly out of Hartford, CT. Rates can be reduced if I am already in your region.

    Formats:
    Training can be offered for consecutive days onsite. Formats can be adapted to meet your staff and training needs. A minimum of 6 participants is required. Some parks opt to hire me for multiple consecutive days, so everyone can attend. Parks with a large staff can do a presentation style training with more group work and limited 1:1 time with the instructor. Other sites might include all their interpreters, interns, volunteers, partners, and other divisions such as resources, curatorial, and fees.

    Sense of Place Consulting is a Woman Owned Small Business.
    I am committed to helping all individuals show up fully as who they are, and meeting people wherever they are on their learning journey. I am known for my down-to-earth, welcoming and inspiring facilitation skills.