Soulful Tourism to help People and Places Thrive.
Six Steps for Journey Marketing
How to attract visitors seeking meaningful experiences and deepen appreciation for what you have to offer.
Step One: Reconnect with your personal sense of place.
Step Two: See the familiar through new eyes.
Step Three: Explore ideas with diverse community members and stakeholders.
Step Four: Uncover fresh stories that connect the dots and highlight your unique power of place.
Step Five: Craft experiences that include a vistors an inner and outer journey.
Step Six: Plan and create marketing content based on the unique stories and power of your place.